On the web, no one wants to read a book.
People use our site because they are looking for direct information. If you have a particularly long post, you probably have 3 or 4 posts and don’t realize it. 3 or 4 related posts are much better than 1 long post. This way people find exactly what they are looking for when they are looking for it. Some people will read all 4 of your articles, some will read just one, but either way it’s easier to search and find the information you want if the information you want is broken into nicely labeled pieces of information.